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American stores go bananas for UK the timber grown today gloom
Banana Republic is leading a new fashion intrusion from the States, In defiance of economic prophecies
A new crop of US retail chains is vying to convert the special spousal relationship between British consumers and American brands into cash by launching themselves into the UK market. the fashion press is in a frenzy, But retail experts are dubious the latest American invasion will end happily,[link widoczny dla zalogowanych], Given the gloomy outlook for retail coughing up,/p>
Just 13 days into the new year and already the City has seen calamitously poor holiday trading updates from Marks Spencer, Next and consequently Dixons. Shoe retailers such as Dolcis and Stead Simpson are battling control and Sir Stuart Rose, M chief executive, Has warned that trading will continue tough until well into 2009,/p>
web browsing experience, strawberry Republic, Gap's younger, Chicer sis, Is one of a clutch of department stores to have earmarked London as the first outpost of their expansion into Europe,/p>
Intermix,[link widoczny dla zalogowanych], A New Yorkbased specialist chain, principles, A beautiful designer clothing brand, and thus Anthropologie, an adult version of Urban Outfitters, Are all scouring London for possib sites. to follow on the heels of abercrombie Fitch, The brand beloved by US individuals, Which showed last Easter. A is also using sites for its youngerfocused Hollister chain,/p>
bob Sunnucks, The director of Gap Europe, Said customers had been clamouring for the group to launch Banana Republic in Britain consistently. "The timing of the opening was led by the considerable interest and awareness of the brand in the UK, merged with a great location on London's Regent Street becoming available,/p>
The stringed, reselling preppy, Upmarket branch wear, And brand running watches,Luxury designer watches,street fashion apparel,Brand shoes or boots etc, Will open a threestorey outlet in late March in system of the old Dickins and Jones building, Also strenuous by Armani Exchange,/p>
Despite the hype building up ahead of Banana Republic's arrival advertisements have tipped its opening as the event of the spring some retail experts are sceptical about its prospects. the actual chain is the bestperforming of Gap's stable of brands, which incorporates Old Navy, It had a poor any holiday, Missing its targets with a 1 per cent drop in underlying store sales in December compared with the year before,/p>
It also had a rollercoaster 2007. Its underpinning sales,[link widoczny dla zalogowanych], A key measure that strips out the boost from any new space opened, Either never grow or fell for five months of the 12. further,[link widoczny dla zalogowanych], Although Banana Republic is favored by Britons flexing their credit cards in America giving it unusually strong brand recognition in the UK for a company with no European outlets that could change when shoppers discover how much the company intends to charge for its clothes this side of the Atlantic,/p>
A spokeswoman said its ranges would be priced "more significant" Than in america, Reflecting its desire to be regarded as a premium brand alongside competitors such as Reiss and Jigsaw. It can also get to claw back the higher cost of doing business in the UK. Dresses may well cost upwards of 100, At least double their Gap counterparts,/p>
richard Hyman, Who runs Verdict consultation services, A retail becoming a consultant, supposed: "It will unquestionably struggle to persuade people of its value credentials. I think it will be extremely tough for them,/p>
Even analysts backing Banana Republic to have success, particularly Bryan Roberts, Of Planet service, Believe it found this year tough going. "when you pick a time to enter the UK clothing sector it probably wouldn't be 2008, he was quoted saying,/p>
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