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McIlroy aims to meet the Tiger
McIlroy's big year got underway Monday in Abu Dhabi with the species of glitzy production that would make even Ryder Cup organizers envious, With music blaring and lasers lighting up the room. there were video messages from Phil Knight, Wayne Rooney and woodlands, For so long the most conspicuous face of nike Golf,/p>
Adding to the buildup was a billboard that debuts Wednesday and shows McIlroy and Woods trying to oneup each other on the range with shots that find the "drink" In faraway places,/p>
at one time when Woods never shared the stage with any nike athlete in a commercial,/p>
What must follow now for McIlroy is the key to any marketing campaign performance,/p>
nike certification contracts are among the bestguarded secrets in golf. Two industry leaders partnerships estimated the value at $20 million a year, Including one who was aware of a bidding war for McIlroy that did not last long,[link widoczny dla zalogowanych],/p>
ultimately change McIlroy? Don't bet upon it,/p>
McIlroy's talent is such that he probably could win with anything, just like Woods and Phil Mickelson winning majors with two brands of clubs and Ernie Els winning majors under three equipment contracts,/p>
From nike's view, The upside probably are not easy to measure,/p>
McIlroy already has proved to be less predictable than Woods. Even during such a remarkable season when he won five times, A major and money titles on them of the Atlantic, The 23yearold from n. Ireland missed five cuts. It took Woods 13 years before he ignored his fifth cut,/p>
If the kid explains another bad patch this year, The cynics will be quick to blame the kit. If he wins early and the most useful, and perhaps even slips on a green jacket the second weekend in April,[link widoczny dla zalogowanych], Then all credit to the immense talent this can be Rory McIlroy,/p>
prophecies are a dangerous business in any sport, particularly when the cup on the golf course,[link widoczny dla zalogowanych], Not the new nike commercial is only 41/4 inches around, The game is played outdoors and the talent pool is getting so deep it appears to be it's about to drop off a shelf in the ocean,/p>
what makes them rivals, however term is defined, Is they're the two players everyone nike air max related to. They have the same expectations. They wear a similar logo. And now they're in the same heavy duty,/p>
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