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Posted: Sat 2:16, 27 Jul 2013 Post subject: abercrombie wien On procuring unmeasurable media |
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On procuring unmeasurable media
from the invest in TV, a radio station,[link widoczny dla zalogowanych], Billboards and other media where you could measure whether your ad works? Is an ad in texas magazine worth 1,000 times over a text link on Google? If you doing the compared to directly, That how much extra you paying if you only measuring just direct web visits,[link widoczny dla zalogowanych],/p>
One way of thinking is to measure everything. if possible measure it, Don offer a lending product. that is the direct marketer method and there no doubt it can work,/p>
There another reflection, reality: Most online businesses (Including the competitors) that terrifies them big investments in unmeasurable media. for that reason,[link widoczny dla zalogowanych], when you put the resources and the guts, It a home run waiting Ralph Lauren online to be hit,/p>
Ralph Lauren is a billion dollar brand. Totally unmeasurable. so can be Revlon, LVMH, mark Trump,[link widoczny dla zalogowanych], Andersen Windows, Lady Gaga and hundreds of other shop bought brands,/p>
There are two things don't ever do,/p>
Try to measure unmeasurable media and use that to make actions. You fail. absolutely, Some leading-edge marketers get good hints from their measurements, But still it an art, Not a practice,/p>
Compromise on your dealing. Small investments in unmeasurable media ordinarily fail. Go big or work,/p>
And if you sales unmeasurable media? Don try to sell to people who are obsessed with measuring. You waste your time and annoy the Ralph Lauren online prospect simultaneously,/p>
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